This was a post I wrote for the VMware TAM blog that I wanted to share on my personal blog.
As technologists, most IT professionals have a hard time connecting the dots between technology solutions and business value. This predicament isn’t something relegated only to system engineers and middle managers; it can extend to IT directors and CIOs, too. When working with business leadership, it can be difficult for most IT professionals to describe the benefits of deploying IT solutions.
Even in my role as a Technical Account Manager, when talking about technology solutions I focus on the expected business outcome. This is especially true during my TAM Business Reviews (TBR), which is my opportunity to make sure I am in alignment with my customer’s business priorities.
Why is it so important to understand the business value of technology?
Walking down the hallways of enterprise organizations, you will still hear business leaders rationalize that their company is not an IT organization; I would like to refute that assertion.